When Wellness Tourism Takes Over
Photo Credit: Yoga on Lake Austin. Wellness tourism is big business in the Texas capital. Lake Austin Spa Resort / Terry Vine Photography
Skift Take
Looking after yourself is the new rock 'n' roll, so it makes total sense that "The Live Music Capital of the World" should turn into a wellness center.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Change is afoot in Austin, Texas.
"The Live Music Capital of the World" is fast becoming a haven for a different type of pleasure seeker: one who'd rather swap a plaid shirt and craft ale for leggings and a yoga mat.
Wellness is now big business in the city thanks to a slew of new openings and renovations — that arbiter of good taste, South by Southwest, even had a Wellness Expo this year.
So what's the bigger picture? Wellness tourism is almost certainly going to keep getting bigger in Austin, and other cities that sha
