In a super competitive market to attract high-tech talent, cities are promoting their overall livability and lifestyle attributes as much as their tech economies. At SXSW 2016, they accomplished that with expensive and experiential destination marketing strategies integrating local venues and global panels highlighting the future of business.
By partnering with South by Southwest for the first time, Marriott is targeting a new audience that it coins "experience seekers," while also adding a certain cachet to its loyalty program.
After years of talk and conjecture about event app customization and beacon technology, the 2016 SXSW GO app seems positioned to deliver on those expectations.
If investors and startups are afraid of regulations that all their competitors have to face as well, then they need to toughen up or figure out a business model that's not dependent on having an unfair advantage.
Due to accelerating globalization, more cities than ever are competing to attract foreign corporate investment and talent. Therefore, city leaders are placing a higher value on convention centers to help develop their destinations' business brand.
The idea that swag is a security concern seems humorous at first, but it's better that U.S. airports are extra cautious, even during a seemingly benign event, than let disaster strike.
It's nice to be a hotelier in Austin during the South by Southwest conference. In this context, last-minute bookings aren't much of an option.
Fast Company's extensive historical overview of SXSW Interactive provides a story arc from the birth of 21st century multimedia to Zooey Deschanel.
It's not only giving Austin regular flights, but it's doing so in style (with the Dreamliner) and with regularity (seven days a week).