Skift Global Forum Preview: Why Ovation Is Embarking on a New Elite Luxury Brand
Photo Credit: Shown here is Jack Ezon in the Italian fishing village and holiday resort of Portofino, Italy. In an interview, Ezon, who has grown Ovation Vacation's leisure business from $3 million to more than $400 million, talks about his new brand, Embark. Ezon will appear on-stage in September 2018 at Skift Global Forum New York. Ovation
Skift Take
Jack Ezon of Ovation’s leisure business is starting Embark, a luxury agency with an unusual business structure. In this Q&A, Ezon shares how agents can thrive in the digital era, the biggest problem facing the travel industry, and why he hires so many millennials.
If you're a billionaire, a celebrity, a law firm partner, or a pro athlete, your personal assistant probably has on speed dial a travel advisor at Ovation, a leisure travel agency that specializes in serving elite clients.
The New York-based company plans vacations that can typically cost $2,000 a day in accommodation alone. A couple of years ago, a pair of Ovation clients dropped $1,850,700 on a month-long trip..
Over time, President Jack Ezon has grown the leisure business from $3 million to more than $400 million. Ovation Vacations has been a key brand for Ovation Travel Group, a $1 billion business and the sixth-largest travel agency group in the U.S.
Given his expertise, Ezon has his finger on the pulse of luxury travel trends.
The following conversation will give you a preview of what to expect later this month when Ezon speaks on-stage at Skift Global Forum in New York City on Sept. 27.
Ezon covers below the unusual structure of his new venture, how consultant
