Six Flags Is Taking Theme Park Loyalty to the Next Level
Photo Credit: Twisted Colossus, a roller coaster at Six Flags Magic Mountain, is pictured. Six Flags Entertainment is launching a new loyalty program that rewards its members for visiting parks, making purchases, and even going on rides. Flickr / Jeremy Thompson
Skift Take
The new rewards program at Six Flags is designed to keep its already-loyal members engaged and satisfied enough to stay enrolled in a monthly membership. Will the theme park loyalty idea catch on with other operators?
Coming soon to a Six Flags near you: a loyalty program where points can be earned by riding a roller coaster or taking in a show.
The regional theme park operator announced the Six Flags Membership Rewards program this week, with a rollout scheduled for August 30, when 2019 passes go on sale. And while members can amass points in unorthodox ways like checking in to rides or posting on social media, they get far more for visiting and spending money in parks.
"We didn't want to create something just about spending money, because that's not what we are," said Mark Kupferman, vice president of insights and interactive marketing at Six Flags Entertainment. "Our experience isn't buying stuff. Certainly we sell stuff, but our experience is really about riding rides and having amazing experiences, and so we wanted to wrap our loyalty program around those types of experiences."
The program is only available to guests who have enrolled in the company's membership program, which means th
