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Hannah Sampson, Skift
Six Flags' big ambitions for international expansion are meeting economic reality. The theme park operator still finds potential in partnerships outside the United States, but expectations have to be adjusted.
1 year ago
Filipe Pacheco, Bloomberg
The economic slowdown and rise in the number of theme parks in the Gulf are among the factors keeping Six Flags from going full throttle in Dubai.
1 year ago
Hannah Sampson, Skift
Theme parks got more creative with loyalty and pricing, ramped up their building boom, and took steps to raise employee wages in 2018. One operator mounted a turnaround, while another struggled to meet expectations. Here are some highlights from a year of strategic twists and turns.
1 year ago
Archana Narayanan, Bloomberg
Executives with Six Flags Entertainment warned last month that an on-time opening of the Dubai project was unlikely, and it appears that caution was warranted. As DXB Entertainments conducts a strategic review, what other changes await?
1 year ago
Anousha Sakoui, Bloomberg
Will Six Flags face any blowback for its relationship with Saudi Arabia, even as other companies cut ties? Its theme park is set to open in 2023, so there is plenty of time to find out.
1 year ago
Hannah Sampson, Skift
Six Flags still considers international licensing an important driver of revenue growth, despite some roadblocks along the way. Back in the U.S., where most of its parks are located, weather put a damper on quarterly earnings.
1 year ago
Grant Martin, Skift
Six Flags' new loyalty program is as much about collecting visitor data as it is about rewarding visitors for their habits.
2 years ago
Hannah Sampson, Skift
The new rewards program at Six Flags is designed to keep its already-loyal members engaged and satisfied enough to stay enrolled in a monthly membership. Will the theme park loyalty idea catch on with other operators?
2 years ago
Hannah Sampson , Skift
Six Flags is going beyond the typical theme and water park offerings with kid-focused and adventure options in China, and it makes sense to bring those concepts to other markets. But it's also wise to make sure the parks are delivering what customers want before investing in building them elsewhere.
2 years ago
Hannah Sampson, Skift
The CEO of Six Flags Entertainment said last month that the company wasn't stopping with 10 parks in China. He wasn't kidding.
2 years ago
Hannah Sampson, Skift
Six Flags has been talking up this scenario for more than a year, so it will be interesting to see how the strategy plays out. Will more people opt for season passes that give them access to multiple parks, even if those parks are a few hours away from each other?
2 years ago
Hannah Sampson, Skift
Six Flags is expanding overseas and looking to grow in its own back yard while selling visitors on higher-priced passes, a strategy that shows the regional theme park operator is trying to cover all its bases.
2 years ago
