Meliá Hotels Wants to Address Overtourism by Focusing on Quality Over Quantity
Photo Credit: André Gerondeau, chief operating officer of Meliá Hotels International, spoke in the Skift Take Studio. Skift
Skift Take
The travel industry is still trying to figure out the best way to deal with overtourism — but just the fact that so many players are talking about the issue is a good thing.
With more than 370 hotels in 43 countries, Meliá Hotels is familiar with the tension that comes with wanting to attract more customers in destinations that might not be equipped for the increase.
Chief Operating Officer André Gerondeau said the phenomenon — which Skift calls overtourism — requires a careful, thoughtful s
