Articles tagged “STS Europe 2018”

Online Travel

Google Is Trying to Do Away With Bad Advertising

Online advertising can be annoying, and even more so when it's missing the mark. Google's Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see.

Hannah Sampson, Skift | 6 years ago

Google Is Trying to Do Away With Bad Advertising

Hotels

Meliá Hotels Wants to Address Overtourism by Focusing on Quality Over Quantity

The travel industry is still trying to figure out the best way to deal with overtourism — but just the fact that so many players are talking about the issue is a good thing.

Hannah Sampson, Skift | 6 years ago

Meliá Hotels Wants to Address Overtourism by Focusing on Quality Over Quantity

Online Travel

How Booking Is Trying to Solve Travel’s Pain Points

Travel is full of discovery — sometimes not for the better. The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises.

Hannah Sampson, Skift | 6 years ago

How Booking Is Trying to Solve Travel’s Pain Points

Airlines

Ryanair Believes Airline Apps Are Perfect for Last-Minute Upselling

Ryanair's CMO believes airline apps can be a big help to travelers as they're preparing to get on a plane. And if those apps can also generate more revenue for carriers, all the better.

Hannah Sampson, Skift | 6 years ago

Ryanair Believes Airline Apps Are Perfect for Last-Minute Upselling

Tourism

Why Europe Needs to Make Long-Haul Travel Easier

Europe has seen significant tourism growth recently, but there is still more the destination can do to encourage visitors to come from afar.

Hannah Sampson, Skift | 6 years ago

Why Europe Needs to Make Long-Haul Travel Easier

Hotels

Airbnb Believes Homesharing Is Now for a Mass-Market Audience

Our Skift Take Studio videos take readers behind the scenes at major events. In the first from Skift Forum Europe, Airbnb's boss in Europe, the Middle East, and Africa discusses the broad appeal of homesharing.

Hannah Sampson, Skift | 6 years ago

Airbnb Believes Homesharing Is Now for a Mass-Market Audience