Articles tagged “STS Europe 2018”

Google Is Trying to Do Away With Bad Advertising

Google Is Trying to Do Away With Bad Advertising

Hannah Sampson, Skift

Online advertising can be annoying, and even more so when it's missing the mark. Google's Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see.

12 months ago

Meliá Hotels Wants to Address Overtourism by Focusing on Quality Over Quantity

Meliá Hotels Wants to Address Overtourism by Focusing on Quality Over Quantity

Hannah Sampson, Skift

The travel industry is still trying to figure out the best way to deal with overtourism — but just the fact that so many players are talking about the issue is a good thing.

12 months ago

How Booking Is Trying to Solve Travel’s Pain Points

How Booking Is Trying to Solve Travel’s Pain Points

Hannah Sampson, Skift

Travel is full of discovery — sometimes not for the better. The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises.

1 year ago

Ryanair Believes Airline Apps Are Perfect for Last-Minute Upselling

Ryanair Believes Airline Apps Are Perfect for Last-Minute Upselling

Hannah Sampson, Skift

Ryanair's CMO believes airline apps can be a big help to travelers as they're preparing to get on a plane. And if those apps can also generate more revenue for carriers, all the better.

1 year ago

Why Europe Needs to Make Long-Haul Travel Easier

Why Europe Needs to Make Long-Haul Travel Easier

Hannah Sampson, Skift

Europe has seen significant tourism growth recently, but there is still more the destination can do to encourage visitors to come from afar.

1 year ago

Airbnb Believes Homesharing Is Now for a Mass-Market Audience

Airbnb Believes Homesharing Is Now for a Mass-Market Audience

Hannah Sampson, Skift

Our Skift Take Studio videos take readers behind the scenes at major events. In the first from Skift Forum Europe, Airbnb's boss in Europe, the Middle East, and Africa discusses the broad appeal of homesharing.

1 year ago