Airports Could Improve Revenue by Figuring New Uses for Empty Parking Lots
Skift Take
When flyers think about spending money at the airport, sandwiches and lattes quickly come to mind. But airports are thinking just as much about money spent in the parking lot, and they might need to change their approach.
Many retail operations would kill for the kind of captive audience that airports enjoy, especially as flying becomes more accessible via low-cost carriers and basic economy. But the audience that’s sitting by the gate — wondering where to buy a croissant, neck pillow, or moisturizer — is now less likely to spend money out in the parking lot, according to a webinar presented on Tuesday by CB Insights.
Airport parking revenue is suffering due to the rise of cheap, easy ridesharing — flyers are no longer forced into paying to park their cars for days or weeks at a time. Airports also have a history
