Refreshed Destinations Want to Attract Large Corporate Events
Photo Credit: Destinations like Miami are hoping to increase the size and scope of events they attract, particularly trade shows and conferences that involve multiple venues. Miami Beach Convention Center
Skift Take
Convention centers across the U.S. have worked to refresh and develop their offerings as business has increased in recent years. Now they're looking to attract large corporate events across multiple venues instead of traditional consumer-facing events and conventions.
As established convention centers receive long-overdue renovations and expansions, these destinations look to attract a different kind of event business.
Skift Tourism Reporter Dan Peltier lays out the rationale for destinations to attract corporate groups and conventions instead of consumer events. Conferences spanning multiple venues across a city, along with trade shows in general, are the sweet spot for these destinations with revamped products.
The bigger, the better, in other words.
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