Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend
Photo Credit: New York's Blue Note Jazz Club was transported to Barcelona as part of a tie-up between The Corner Hotel and Seagram's Gin. The Corner Hotel
Skift Take
Cross-promotions like this are most successful when both sides have something to gain. While Seagram's gets access to a new audience, The Corner Hotel can enhance its reputation.
The luxury sector is experiencing a growing trend towards cross-industry collaborations between fashion, hospitality, accessories and auto brands, and today we’re looking at one such activation that blends not only industries but cities.
One of Barcelona’s newest boutique luxury properties, The Corner Hotel, partnered with Seagram’s Gin to bring quintessential New York experiences to its local community and guests. Running for six weeks between November 1 and December 16, four famous New York venues brought their leaders and their offerings to the
