Skift Take
As guests seek personalization, authenticity, and experiences outside their daily grinds, these well-designed outdoor lodges hit a sweet spot by maintaining a low profile that appeals to their customers' underlying desire to disconnect.
Luxury no longer only means opulence as a new generation of travelers — and older travelers with shifting priorities — seek out a different means to satiate their desire for peace and calm.
Two new lodges opened outside of New York City typify the type of popular alternative that luxury clients are choosing these days in addition to or in place of an all-inclusive resort or even five-star staycation.
These often remote accommodations offer healthy cuisine designed with local ingredients in mind, offer quiet respite for an always-connected clientele, and feed into a basic need to disconnect. Most guests are young, between 20 and 40 years old, and come from major urban areas within driving distance. The majority come from Ne