3 Reasons Basic Business Class May Be the Next Great Idea for Flying
Skift Take
A stripped-down business class fare could be an easy way for airlines to monetize inventory that would be given away for free.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
Business class pricing can be completely out of control. A recent search for a round-trip Etihad flight from New York to Abu Dhabi was pricing at $10,000, about double other carriers. A Cathay flight from Tokyo to Hong Kong in business was pricing at triple or quadruple any other competitor.
Is their experience truly that different to justify the cost?
I'm not going to delve deeply into the pricing economics, demand, or whatever algorith
