Understanding Disney’s Domestic Hotel Strategy
Photo Credit: Disney's Contemporary Resort at Walt Disney World Resort in Florida. A significant part of Disney's travel business comes from their hotels. Flickr / QuesterMark
Skift Take
Disney's unique theme park experience gives the company strong pricing power in the U.S., allowing Disney to consistently raise ticket prices above the inflation rate while growing attendance at the same time. By owning hotels on its properties, Disney is able to maintain an immersive experience, leading to high occupancy rates and steady growth in spending per room. The theme parks feed the hotels with guests and the hotels reinforce the park experience. This has, and will continue to be, a lucrative cycle for Disney.
Last week we launched the latest report in our Skift Research Reports service, A Deep Dive Into Disney’s Competitive Position In Travel.
In the report we explore Disney's strategies and positioning in travel, both domestically and internationally. A significant part of Disney's travel business comes from their hotels, which are spread across the globe. Looking at the hotels' growth and occupancy, we explore their performance and revenue they generate for the brand.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Disney’s hotels range from budget to ultra-high-end with everything in between. They maintain the immersive storytelling focus of the parks, where many hotels use character appearances or intellectual property-themed items to enhance the guest experience. Disney has maintained high occupancy rates,
