Chinese Online Booking Giant Ctrip Readies Itself for Global Expansion
Like Chinese travelers, Ctrip is breaking out of its domestic shell and looking to become much more of an international player. There is vast potential for Ctrip still to take advantage of in China and then there is a whole wide world out there too as it begins to service customers outside of China. But can the company tackle both ambitions simultaneously? Ctrip has great partners -- 16,000 of them, actually -- to assist but the partners may also turn out to be formidable competitors, as well.
4 weeks ago