Rental Car Execs Say Business Is Strong Despite Brexit and Terror
Photo Credit: Car rental companies aren't seeing a slowdown in leisure demand despite uncertainty in Europe. Avis renters on the go. Avis
Skift Take
Car rental companies have bounced back in the last year by becoming smarter about how they reach customers and invest in technology.
Global rental car giants Hertz Global Holdings and Avis Budget Group have scrambled in recent years to compete against the influx of ridesharing rivals into the ground transportation market.
Travelers are still renting cars when they're on vacation, and rental car companies are staying relevant by introducing new technology tools, like Avis' new Avis Now booking tool, and more competitive pricing. In addition, Hertz has a pilot program with Lyft and Avis Budget acquired Zipcar in 2013.
Both companies are expecting strong results for full-year 2016, according to recent ea
