Skift CMO Interview Series: Wyndham Searches for Fun in the Economy Space
Skift Take
Wyndham's tongue-in-cheek, thoughtful approach to marketing economy brands and building loyalty is refreshing in a space where so many other brands try to use the latest gimmicks to appeal to consumers with considerably bigger wallets.
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the latest interview in the series.
Wyndham Hotel Group announced the debut of new rewards levels for its loyalty program, Wyndham Rewards this morning (see separate Skift post) to welcome both new members, as well as recognize those who stay often with Wyndham's
