Articles tagged “super 8”

Hostel or Not? Shared Rooms Pop Up in Traditional Hotels

Hostel or Not? Shared Rooms Pop Up in Traditional Hotels

Nancy Trejos, Skift

Lobbies are no longer the only spaces hotel guests can share. Now some hotels are offering travelers the choice of sharing guest rooms. But will the shared spaces be enough to lure millennial travelers away from the likes of Airbnb?

4 weeks ago

Tours and Hotels Look for Innovative Ways to Cater to Luxury and Budget Road Trippers

Tours and Hotels Look for Innovative Ways to Cater to Luxury and Budget Road Trippers

Sarah Enelow-Snyder, Skift

While most American road trips are DIY, created piecemeal on a budget, the luxury set has options and smart travel brands know who to target.

2 years ago

Online Hotel Booking and the Death of ‘No Vacancy’ Signs

Online Hotel Booking and the Death of ‘No Vacancy’ Signs

Paul Lukas, Bloomberg

"No Vacancy" signs are an integral part of Americana and the classic American road trip, but as the hotel and motel industry continues to evolve, their purpose is no longer necessary in the era of smartphones and online travel agencies.

3 years ago

Wyndham Is Repositioning All 16 of Its Brands to Appeal to Anyone and Everyone

Wyndham Is Repositioning All 16 of Its Brands to Appeal to Anyone and Everyone

Deanna Ting, Skift

In the hospitality space, brands are everything, and Wyndham's investment in its 16 brands is one that was definitely needed, especially in the economy space. If the popularity and brand loyalty of lower-cost airline carriers like JetBlue or Virgin America have shown, it's that economy and midscale brands can successfully enter the lifestyle space, too.

3 years ago

Skift CMO Interview Series: Wyndham Searches for Fun in the Economy Space

Skift CMO Interview Series: Wyndham Searches for Fun in the Economy Space

Deanna Ting, Skift

Wyndham's tongue-in-cheek, thoughtful approach to marketing economy brands and building loyalty is refreshing in a space where so many other brands try to use the latest gimmicks to appeal to consumers with considerably bigger wallets.

4 years ago

Super 8 Wants to Change Your Mind About Super 8 Through Design

Super 8 Wants to Change Your Mind About Super 8 Through Design

Deanna Ting, Skift

It will probably take much more than redesigned headboards to get people to think a bit differently about Super 8, but this is a start, and we like the brand's tongue-in-cheek approach to recycling old artwork, during Frieze New York Art Week, no less.

4 years ago

Investors See Budget Hotels as Attractive Takeover Targets

Investors See Budget Hotels as Attractive Takeover Targets

Nadja Brandt, Bloomberg

Marquee properties are great, but lots and lots of little ones have a way of adding up. Just like Monopoly.

5 years ago

Wyndham’s China Problem Is The Growth of Its Super 8 Brand

Wyndham’s China Problem Is The Growth of Its Super 8 Brand

Dennis Schaal, Skift

Wyndham doesn't expect its Revpar numbers in China to improve for another 18 months when it hopes to open additional full-service Wyndham-branded hotels. Then the worry might come down to the issue of whether there will eventually be a glut of full-service properties in China as international chains descend on the country.

6 years ago