American Airlines Revives Deep Discount Fares Because Their Absence Hurt
Photo Credit: American Airlines plans to continue to be aggressive on its connecting routes as it competes with competitors' nonstop fares. American Airlines
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American Airlines is taking nothing for granted in wooing passengers with discounted fares and employees with profit-sharing. Both moves, it hopes, will generate revenue and profits.
American Airlines eliminated its deeply discounted Advantage Fares during the first quarter but the airline has brought them back starting a few weeks ago because their absence negatively impacted revenue.
Advantage Fares, which originated with merger partner US Airways, provide discounted fares -- sometimes up to 40 percent -- on connecting flights to compete on competitors' nonstop routes.
For example, American Airlines today was offering a Choice fare for roundtrip Atlanta-Charlotte-Denver flight April 25-26 for $388 -- a massive discount to Delta's nonstop fares from Atlanta to Denver. Delta was listing main cabin sea
