Southwest CEO on How a Maturing Airline Can Keep Its Competitive Mojo
Photo Credit: Southwest founder Herb Kelleher (left) and CEO Gary Kelly in March 2015. Southwest Airlines
Skift Take
With American and Delta increasingly matching Spirit's low fares, Southwest will find it difficult to maintain any low-fare advantage that it still has. Still, Southwest has a lot going for it and its growth opportunities both within the U.S. and internationally are abundant.