United CEO to Frequent Flyers: ‘We Can Do Better’


Skift Take

United CEO Oscar Munoz Munoz is saying all the right things and needs to reassure MileagePlus members before more of them bolt to other airlines. But after years of poor performance, members of United's loyalty program and other customers will want to see concrete results, not just the verbiage.

Without mentioning anything about the circumstances that find him running the airline, United's new CEO Oscar Munoz sent an email to MileagePlus members yesterday pledging, "We can do better, and will keep listening to our customers to become the top-performing airline." A week after assuming the CEO position after the departure of predecessor Jeff Smisek, Munoz promised that the airline would "focus on our customers;" foster teamwork among management and