Future of Travel Booking: Highlights From Priceline Group CEO Interview
Photo Credit: Darren Richard Huston, Chief Executive Officer, Priceline Group. Priceline Group
Skift Take
One of Google's largest customers, the Priceline Group, loves Google but what's love got to do with it? Google isn't growing fast enough to meet Booking.com's needs so the company turned to data-challenged TV advertising to cope with the demand-generation gap.
We released our first e-book this week on the Future of Travel Booking.
Inside is an unprecedented collection of 17 interviews with the CEOs of virtually all of the world's top online booking sites, including an extensive, book-only interview with the Priceline Group's Darren Huston. Huston became CEO of the Priceline Group on January 1, 2014 after being appointed CEO of Booking.com, a role he retains, more than three years ago and turning it into Priceline's most valuable asset.
Below is a short excerpt from the interview.
