The New JetBlue Will Have More Bag Fees and Less Legroom
Photo Credit: While passengers in JetBlue's premium Mint service seats will remain comfy, coach passengers on the airline's A320s will get 1.6 inches of reduced seat pitch starting in 2016. JetBlue
Skift Take
It's somewhat amusing that JetBlue states its mission is to "Inspire Humanity." As the airline's revenue initiatives highlight, JetBlue's latest mission actually is to win over skeptical shareholders and increase the bottom line.
JetBlue lowered the boom today, revealing that its upcoming revenue initiatives will include bag fees for travelers who choose the cheapest fare option in its upcoming branded fares, and 15 more seats in coach on its A320 aircraft, meaning 1.6 inches of reduced seat pitch.
Some of the changes, including bag fees, had been expected given previous announcements that JetBlue would implement a new merchandising platform in 2015, and airline president Robin Hayes' upcoming assumption of the CEO role, taking over from David Barger early next year.
JetBlue plans on offering three branded fares, which would generate more than $200 million in incre
