British Travel Brands Highlight UK’s Undiscovered Attractions
Photo Credit: British Airways joined with VisitBritain to highlight UK attractions that might not be part of over-done itineraries. British Airways
Skift Take
More destinations and flag carriers should join forces to produce such high-quality content that highlights attractions beyond the predictable ones.
British travel brands are joining forces to shift travelers’ perceptions of England, Scotland and Wales. British Airways and VisitBritain launched a series of short videos that put a spin on typical tourist attractions like London’s red buses or the tradition of high tea.
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