The Tour Businesses Built Out of Legacy Media Brands
Photo Credit: Time Journeys uses its affiliation with the 'New York Times' to attract customers. Times Journeys
Skift Take
Tours and activities are a profitable way for media publications to capitalize on their brand and find new revenue sources among their already existent customer base.
A brand is worth more than just one static product in today’s social media and marketing-driven world.
A trusted brand that’s built its customer base over generations is in a position to open new ventures and attract new users based on its name, and its reputation, alone.
A great example of this is seen in the travel media world where trusted brands like National Geographic Traveler, the New York Times’ Travel section, and Outside Magazine have turned words on a page into real-life journeys that their customers can join.
The OutsideGo website reads, “Our vision is to embody the Outside spirit
