Articles tagged “national geographic”

News Blog

Nat Geo Hires Nathan Lump As New Editor

National Geographic, the 134 year-old media brand now majority owned by Disney, has appointed former Editor of Travel+Leisure Nathan Lump as its new Editor-In-Chief. Lump was most recently serving as global head of Editorial and Entertainment at Expedia Group.  In his new role, Lump will manage the content strategy of the National Geographic editorial team…

Rafat Ali | 1 year ago

Luxury

The Company Behind the New Crop of Branded Private Jet Vacations

A private jet vacation is a convenient way for the luxury traveler who has seen it all to experience an array of diverse destinations during a single trip.

Andrew Sheivachman, Skift | 7 years ago

The Company Behind the New Crop of Branded Private Jet Vacations

SkiftX

Best Travel Ads This Week: Trust and Freedom of Travel

The best travel ads this week dig at the heart of what travel is all about.

Alexandra E. Petri, Skift | 8 years ago

Best Travel Ads This Week: Trust and Freedom of Travel

Hotels

Discovery Is the Latest Media Brand to Join the Rush to Have Its Own Hotel Collection

Media brands are aligning themselves with hotel properties around the world that serve as a touchpoint of their brand, expanding the realm of branded experiences in travel. But what is the opportunity that exists within the hotel industry, and how are these opportunities mutually beneficial for both parties involved? Where does the future of media brand and hotel company partnership lie?

Alexandra E. Petri, Skift | 8 years ago

Discovery Is the Latest Media Brand to Join the Rush to Have Its Own Hotel Collection

Tourism

Interview: Switzerland Tourism’s Grand Content Marketing Plan With National Geographic

It will be interesting to see if more countries contract out large content marketing programs to established media companies, especially without any editorial oversight as was the case here with Switzerland.

Greg Oates, Skift | 8 years ago

Interview: Switzerland Tourism’s Grand Content Marketing Plan With National Geographic

Hotels

Exclusive: National Geographic Enters Hotel Business With Unique Lodges Collection

You many not be able to get much more old-school media than National Geographic, but the brand has innovated in ways that make it less vulnerable to the ebb and flow of advertising dollars than many of its younger peers.

Jason Clampet, Skift | 8 years ago

Exclusive: National Geographic Enters Hotel Business With Unique Lodges Collection

Online Travel

Google’s Trekker Program Marks Centennial Year of Shackleton’s Antarctic Expedition

Google positions itself as a key influencer in how people perceive destinations and where they decide to visit. The trekker program capturing these hard-to-reach places will likely make them more approachable to tourists.

Dan Peltier, Skift | 9 years ago

Google’s Trekker Program Marks Centennial Year of Shackleton’s Antarctic Expedition

Media and PR

Atlas Obscura Wants to Become the National Geographic of the Digital Age

Building a new media brand in any sector is difficult, but expensive experiential writing about travel, history, art, and science is even harder to churn into a viable business. Atlas Obscura's intentions are pure, but it will take viral connection with a younger generation to guarantee its longevity.

Samantha Shankman, Skift | 9 years ago

Atlas Obscura Wants to Become the National Geographic of the Digital Age

Media and PR

Innovative Partnership Gets More of Florida into National Geographic

As the relationships between brands and publishers grow closer, to the benefit of both, it will be fascinating to watch the impact on consumers and whether they care more about quality content or how it was created.

Samantha Shankman, Skift | 9 years ago

Innovative Partnership Gets More of Florida into National Geographic

Media and PR

Successful Instagram Strategies for Smart Travel Media Brands

Brands can succeed on Instagram, but only if they participate and share just like any other user.

Joyce Manalo, Skift | 9 years ago

Successful Instagram Strategies for Smart Travel Media Brands