Articles tagged “national geographic”

Business Travel

Lindblad Expeditions CEO Reflects on Travel Entrepreneurship

We've grown accustomed to small group trips to exotic locales. But it took the entrepreneurial mind of Sven Lindblad to popularize the sector over three decades. Here, he shares his lessons learned.

Lindblad Expeditions CEO Reflects on Travel Entrepreneurship

Luxury

The Company Behind the New Crop of Branded Private Jet Vacations

A private jet vacation is a convenient way for the luxury traveler who has seen it all to experience an array of diverse destinations during a single trip.

The Company Behind the New Crop of Branded Private Jet Vacations

SkiftX

Best Travel Ads This Week: Trust and Freedom of Travel

The best travel ads this week dig at the heart of what travel is all about.

Best Travel Ads This Week: Trust and Freedom of Travel

Hotels

Discovery Is the Latest Media Brand to Join the Rush to Have Its Own Hotel Collection

Media brands are aligning themselves with hotel properties around the world that serve as a touchpoint of their brand, expanding the realm of branded experiences in travel. But what is the opportunity that exists within the hotel industry, and how are these opportunities mutually beneficial for both parties involved? Where does the future of media brand and hotel company partnership lie?

Discovery Is the Latest Media Brand to Join the Rush to Have Its Own Hotel Collection

Tourism

Interview: Switzerland Tourism’s Grand Content Marketing Plan With National Geographic

It will be interesting to see if more countries contract out large content marketing programs to established media companies, especially without any editorial oversight as was the case here with Switzerland.

Interview: Switzerland Tourism’s Grand Content Marketing Plan With National Geographic

Hotels

Exclusive: National Geographic Enters Hotel Business With Unique Lodges Collection

You many not be able to get much more old-school media than National Geographic, but the brand has innovated in ways that make it less vulnerable to the ebb and flow of advertising dollars than many of its younger peers.

Exclusive: National Geographic Enters Hotel Business With Unique Lodges Collection

Online Travel

Google’s Trekker Program Marks Centennial Year of Shackleton’s Antarctic Expedition

Google positions itself as a key influencer in how people perceive destinations and where they decide to visit. The trekker program capturing these hard-to-reach places will likely make them more approachable to tourists.

Google’s Trekker Program Marks Centennial Year of Shackleton’s Antarctic Expedition

Media and PR

Atlas Obscura Wants to Become the National Geographic of the Digital Age

Building a new media brand in any sector is difficult, but expensive experiential writing about travel, history, art, and science is even harder to churn into a viable business. Atlas Obscura's intentions are pure, but it will take viral connection with a younger generation to guarantee its longevity.

Atlas Obscura Wants to Become the National Geographic of the Digital Age

Media and PR

Innovative Partnership Gets More of Florida into National Geographic

As the relationships between brands and publishers grow closer, to the benefit of both, it will be fascinating to watch the impact on consumers and whether they care more about quality content or how it was created.

Innovative Partnership Gets More of Florida into National Geographic

Media and PR

Successful Instagram Strategies for Smart Travel Media Brands

Brands can succeed on Instagram, but only if they participate and share just like any other user.

Successful Instagram Strategies for Smart Travel Media Brands