Snackable Short-Form Videos Are Making a Mark in Travel Marketing
Photo Credit: Virgin America
Skift Take
Snackable videos are still underexploited by brands, but as platforms such as Twitter and Instagram become more multi-format, travel brands will have an opportunity to experiment and expand.
Recently we released our Skift Trends Report on "Online Video Trends in the Travel Industry" on how travel brands are using online video to market and build loyal audiences. Below is a short extract from it, get the full report to get deeper insights.
Vine and Instagram Video are new platforms for very short clips that travel marketers are just starting to become familiar with.
Just over a year ago, Twitter debuted Vine, an application that allows users to share six- second clips with their smartphones. Despite having no real precedent, Vine took off with consumers, and airlines soon began using the new platform as part of their marketi
