VisitBritain Is on the Hunt for the Next Great Tourism Board CEO


Skift Take

Most professional travel roles boil down to marketing and trying to get travelers to pick your destination, hotel, or airline over all other choices. You ace that and your skills applicable in almost any sector.

VisitBritain is in the midst of the search for a new CEO -- someone that has a specific set of skills and the scars of a senior-level executive to prove it. The job listing promises a "competitive 6-figure package" in exchange for a candidate who is willing to leave a senior leadership position to head partnerships, shmooze with public figures, act as a visionary to an at-times turbulent tourism sector, hit milestones within deadline, and be on the road 40 percent of the time. Phew.