2026 Archives

Spirit, once one of the most profitable airlines, never recovered from the pandemic and the shift to premium travel. Rival low-cost airlines are trying to take advantage — but they have their own problems.

Luxury brands have spent two decades optimizing for the human eye. A meaningful share of their traffic will soon belong to something else entirely.

The end of Spirit may not be the end of an era so much as the beginning of a reckoning. When fuel spikes, a botched merger, and a premium-obsessed traveler all show up at the same gate, the ultra-low-cost model doesn't just lose altitude — it stalls.

In this video from Skift Asia Forum 2026, Andrew Langdon, chief development officer at Accor, explains how generational shifts and rising competition are accelerating hotel brand conversions across Asia, with mid-scale and economy properties driving most of the growth.

The possible shutdown comes as negotiations over a bailout from the Trump administration have hit an impasse.

Call it the WhatsApp travel economy: like the messages, the travelers are invisible to everyone outside the conversation.

Havila Voyages has shown that low-emission cruising through Norway's fjords is technically possible. The harder question is whether the infrastructure to support it can keep pace.

Online travel agencies still dominate how people book travel. But that dominance is starting to face pressure from multiple directions at once.

Google built the AI search surfaces displacing travel’s organic traffic. Now it’s bringing travel advertisers into the system that powers them — and the price is the keyword control paid search has run on for decades.

Why did Choice Hotels underperform against competitors in every type of hotel during the best quarterly demand backdrop in recent memory?