Brand recognition, a cognitive shortcut for human buying decisions, means nothing to AI agents that can reason through every option every time. That's shifting travel's entire marketing apparatus.
The conversations happening at the Skift Data + AI Summit go beyond adoption. They will address what happens when ambition meets reality, when speed collides with trust, and when the channels you’ve built your business on start to shift beneath you.
Airbnb's summer release made one thing unmistakable: the company is no longer content selling just stays and quirky local experiences, and its expansion into rental cars, grocery delivery, mainstream landmark tours, and a bigger hotels push puts it on a direct collision course with
Gulf travelers are flooding search engines but holding off on bookings as the Iran war reshapes travel demand, Brand USA launches a charm offensive to win back Canadian visitors, and…
Condor’s stripey planes grab the attention, but CEO Peter Gerber’s bigger challenge is turning a decades-long leisure specialist into a credible network competitor to Lufthansa.
A slew of geopolitical issues and intensified regulatory scrutiny following a deadly crash have derailed Air India’s plans for transformation. Wilson said the turnaround will “take some more time.”