Ascott Bets Big on Asia With Resorts, Conversions, and a Push Into India
Photo Credit: The Robertson House by The Crest Collection, an Ascott property in Singapore. Ascott Limited
Skift Take
Ascott is doing what global chains often preach but rarely practice: sticking to markets it actually understands. The company’s Asia-first strategy isn’t bold so much as obvious.
Singapore-based hospitality company Ascott is keeping its strategy close to home. The company is building more resorts, widening its presence in India, and experimenting with formats that mix long stays, short stays, and co-living, all in markets it believes it understands best.
“We see ourselves as an Asian, homegrown hospitality company. Our base is in Asia, our competitive advantage is in Asia,” Ascott CEO Kevin Goh told Skift.
The message is consistent with how Ascott has positioned itself for decades: it leans on its long-stay corporate clients and loyalty members, then expands based on what these travelers want next.
According to Goh, that next step is leisure. Corporate guests who have stayed in Ascott’s serviced apartments for years are now traveling with families and expecting resort options, and Ascott wants to keep them within its ecosystem.
“We may not have the full range of products at this point for them, but we are buil
