Lebua Hotels’ India Expansion, New Boutique Cruises and Loyalty Program — Exclusive Details
Photo Credit: The Sirocco Restaurant at Lebua Hotel in Bangkok. Lebua Hotels & Resorts
Skift Take
Lebua Hotels & Resorts is out to prove it’s more than just the hotel from The Hangover Part II. The Bangkok-based brand is entering India, building a loyalty program tied to real experiences rather than points, and planning boutique cruises.
Lebua Hotels & Resorts is taking deliberate steps to redefine itself after years of being known as “the Hangover hotel.” The Bangkok-based luxury group is expanding into India, preparing to launch a boutique cruise line, and developing a loyalty program focused on real experiences instead of points — part of a broader strategy to reposition itself for long-term growth. The company’s leadership shared details of the plan exclusively with Skift.
Narawadee Bualert, president and CEO of Lebua Hotels & Resorts, confirmed to Skift that India has become a top-five source market for Lebua and called the country a priority for expansion.
According to Rajan Khurana, vice president and general manager of operations, the brand is ready to roll out a series of properties across India after strengthening its operational base and partnerships. “We felt that we need to strengthen the brand a little bit more to seriously put our strate
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