MakeMyTrip’s New AI Bet. Plus: Air India Suspends Washington D.C. Service
Photo Credit: MakeMyTrip Group CEO Rajesh Magow (L) at the launch of Gen AI Trip Planning Assistant. MakeMyTrip
Skift Take
MakeMyTrip wants to be a superapp, just adding more offerings to its portfolio will not help it get there. Its Gen AI trip planner is the next big differentiator for the online travel company.
In an upgrade to its existing AI agent Myra, MakeMyTrip has launched a Gen AI-enabled trip planning assistant. The tool will provide conversational assistance to travelers across each stage of travel planning including destination discovery, shopping, in-trip, and post-sales stages, the company said in a statement.
Travelers will be able to use the new Gen AI trip planning assistant through voice and text. MakeMyTrip has currently launched the beta version of this tool in English and Hindi and is planning to expand it to multiple Indian languages. “This will ensure that users across India who have previously been unable to book due to discomfort with the English language, will now be able to do so,” the company said in a statement.
In an earnings call last month, MakeMyTrip Group CEO Rajesh Magow said that the company is betting on AI to stand out. “We’ve seen a lot of promise coming out of Gen AI, and we’ve been investing significantly behind
