Oyo Partners With Yatra to Ride India’s Business Travel Boom
Photo Credit: An Oyo Townhouse property. Oyo
Skift Take
As India's spending power increases, IPO-bound Oyo has been expanding beyond its traditional franchise and economy model. Along with its premiumization push, the company has now set its sights on the Indian business travel segment.
Hospitality company Oyo Thursday said it has partnered with online travel company Yatra to tap into the Indian business travel market segment. The partnership focuses on key business centers like Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad and “major industrial hubs and transit corridors,” Oyo said in a statement.
Yatra’s platform has already onboarded more than 500 of Oyo’s company-serviced hotels. These include mid-premium and premium brands such as Sunday, Palette, Clubhouse, Townhouse, Townhouse Oak, and Collection O.
Oyo is planning to add another 1,000 company-serviced hotels to the Yatra platform by September. Oyo said the move will strengthen Yatra's inventory, especially in emerging metros where the demand for quality accommodation is surging due to increased business travel.
“While direct demand continues to be our main
