Alaska Airlines Doubles Down on Premium Seating, Expects to Take Hit From Flight Attendant Contract
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Alaska Airlines is adding more premium seats to its fleet as it continues to fare better than some of its domestic competitors.
Alaska Airlines is hoping to capitalize on the sustained demand for premium seats.
CEO Ben Minicucci said the carrier will add six premium class seats to its Boeing 737-900ERs and Max 9s. He added that they are also adding four premium seats to their 737-800 fleet.
“I'm excited that we are making this investment as we continue to respond to guest preference and diversify our revenue base,” Minicucci said on a call with analysts on Thursday.
Alaska reported a relatively strong second-quarter due to its premium seating and the return of business travel in its West Coast hubs. It also has fared much better
