Articles tagged “alaska airlines”

Alaska Airlines Works Fast to Erase Memories of Virgin America

Alaska Airlines Works Fast to Erase Memories of Virgin America

Brian Sumers, Skift

It can take some airlines as long as a decade after a merger before they truly operate as one entity. But Alaska Airlines is working much faster to gobble up Virgin America. Part of that is because both carriers were relatively small. But by any standard, Alaska is moving quickly.

4 weeks ago

Alaska Airlines Hints It May Finally Join the Oneworld Alliance

Alaska Airlines Hints It May Finally Join the Oneworld Alliance

Brian Sumers, Skift

Alaska Airlines is evolving its business as it tries to think more globally. But unlike Canada's WestJet, which went out and acquired Boeing 787s, Alaska is thinking much more prudently. That's probably the right move.

3 months ago

Alaska Airlines Mimics Larger U.S. Rivals by Adding No-Frills Fare Class

Alaska Airlines Mimics Larger U.S. Rivals by Adding No-Frills Fare Class

Justin Bachman, Bloomberg

Few people want to order the cheapest product, right? The airlines hope to use that psychological trick — along with heavy restrictions — to discourage customers from booking their bargain-basement airfares.

3 months ago

Alaska Is Blaming Rivals for Weakening Hawaii Business

Alaska Is Blaming Rivals for Weakening Hawaii Business

Brian Sumers, Skift

Hawaii has been a profitable niche for Alaska Airlines for a long time. But now the market is under siege. Competitors want their slice of the profits.

4 months ago

Let’s Not Get Carried Away With New Airport Security Procedures

Let’s Not Get Carried Away With New Airport Security Procedures

Brian Sumers, Skift

Last week's stolen plane tragedy in Seattle made for great television. It also scared some travelers. But let's call it what it was: a fluke.

6 months ago

Airports Debate How to Protect Against Rogue Employees

Airports Debate How to Protect Against Rogue Employees

Gene Johnson , Associated Press

After a tragedy, airports have to go through the motions to assure the public they're improving security procedures. But remember, many ground employees need unimpeded access to aircraft. It's not practical to punish all airport workers because one employee went rogue.

6 months ago

Don’t Expect Greater Airport Security After Alaska Air Crash

Don’t Expect Greater Airport Security After Alaska Air Crash

Brian Sumers, Skift

Security is all about tolerances. Yes, there's probably a way to ensure that no airline employee ever steals an airplane again. But it's probably not worth instituting such procedures. This was more likely a tragic fluke than anything.

6 months ago

Alaska Airlines Made a Costly Loyalty Mistake by Offering Too Many Free Seats

Alaska Airlines Made a Costly Loyalty Mistake by Offering Too Many Free Seats

Brian Sumers, Skift

There's no doubt U.S. airlines are spooked by higher oil prices. By historical levels, they're not that bad. But perhaps they're catching carriers by surprise.

7 months ago

U.S. Airlines Lose Tolerance for Money-Losing Flights as Fuel Prices Rise

U.S. Airlines Lose Tolerance for Money-Losing Flights as Fuel Prices Rise

Brian Sumers, Skift

Nothing refocuses airline executives like rising fuel prices. If they continue to creep up, expect airlines to cancel more marginal routes.

9 months ago

Alaska Airlines Will Enter Basic Economy Market Later This Year

Alaska Airlines Will Enter Basic Economy Market Later This Year

Andrew Sheivachman, Skift

Alaska Airlines is turning to basic economy fares to help drive additional revenue. But, hey, at least flyers will be assigned a seat when they book one of these fares, easing some of the stress that usually comes with taking the risk of flying for cheap.

10 months ago

Virgin America as Standalone Brand Disappears Next Week

Virgin America as Standalone Brand Disappears Next Week

Brian Sumers, Skift

After acquiring Virgin America, Alaska Airlines will switch to a single reservations system next week. The company is confident it will avoid some of the problems other airlines have faced after cutovers. We tend to agree. Let's hope it's a non-event.

10 months ago

Alaska Airlines CEO Outlines New Measures to Prevent Sexual Harassment

Alaska Airlines CEO Outlines New Measures to Prevent Sexual Harassment

Brian Sumers, Skift

It's nice to see Alaska Air's CEO saying all the right things about preventing sexual assault and harassment. Now let's see if the new training and procedures actually work.

11 months ago