Destination Canada CEO Bets on New Promotion Fund, World Cup 2026
Skift Take
Canada's adapting to changes to its tourism sector and relationship with the Chinese market.
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"There are some geopolitics going on right now that are having an impact on tourism," said Destination Canada CEO and president Marsha Walden.
Canada last year surpassed its 2019 tourism revenue thanks to visitors from the U.S., Europe, Mexico, and Australia. It accomplished this feat despite disputes between the leaders of Canada and China souring relations. For over three years, China has banned travel agencies from selling group trips to Canada — traditionally a key tourism source.
In a wide-ranging interview, Destination Canada’s Walden spoke with Skift about a new tourism
