China Travel News

This year’s Lunar New Year rush in China isn’t just about big cities — smaller, heritage-rich destinations and visa-free policies played a major role in trips over eight days.

Hilton's loyalty program has 211 million members now. That's a lot of people who might be sad if a future AI tool books them into a Marriott instead. So executives are investing in AI to keep as much control over hotel booking patterns as possible.

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.

China’s visa-free policies go beyond travel convenience — they’re a strategic driver of the country’s inbound tourism rebound.

RedNote’s surge highlights a unique opportunity for Chinese travel brands to redefine how they engage with a global audience. As the platform gains traction, its role in shaping cross-border tourism trends could be transformative — if the momentum lasts.

Relegated to relative laggard status on the international stage in the post-pandemic years, Cathay is now making up for lost time with a multi-pronged transformation. 

China's extended Lunar New Year holiday is projected to drive a record-breaking travel season, presenting the travel industry a prime opportunity to leverage a peak period of heightened consumer activity.

Hilton’s slow-and-steady approach has worked, but with travel demand booming across Asia-Pacific, especially in India and China, it might be time to speed things up.

Asia's growth, live events, and shifts in the short-term rental market are standout trends driving the Skift Travel Health Index.

As tourists prioritize convenience over bureaucracy in their journey choices, visa reforms will help determine the winners in Asia’s tourism rebound. Regions with rigid visa policies risk missing out.