Leaders of Travel: Skift C-Suite Series

Strong summer demand and weakened rivals are buying Cathay room to absorb the fuel spike – the test is whether that cover holds once the peak fades.

Condor’s stripey planes grab the attention, but CEO Peter Gerber’s bigger challenge is turning a decades-long leisure specialist into a credible network competitor to Lufthansa.

Turkish Airlines is dialing back the pace of expansion – shifting toward profitability and network quality while still pursuing its global ambitions ahead of the carrier’s 2033 centenary.

By turning memes into core messaging and social snark into earned attention, Ryanair keeps its brand visible without heavy ad spend. Chief marketing officer Dara Brady talks strategy with Skift.

Dubai built the world’s busiest international airport. Now it has to make it smarter.

Hotel investment in Asia Pacific slowed sharply in the first half of 2025, but the pullback looks temporary. Lifestyle hotels, fueled by demand for design and experience, are positioned to drive the rebound.

Treebo’s decision to spin off Hotel Superhero signals a bolder tech bet as it aims for a standalone revenue stream and broader customer base beyond its own hotels.

Malaysia Airlines is stepping back from budget fare battles. Instead, it’s doubling down on traditional strengths with a little help from next-generation tech.

IndiGo dominates India’s skies. The harder part is breaking out of the regional market to compete with the giants of Europe, the Middle East, and beyond.

Etihad is hoping to outmaneuver its Gulf rivals with 30 small but premium aircraft. Will passengers buy the promise of private jet-like luxury?