Wildfires tarnished the tourism appeal of the Golden State. So Visit California is running a splashy new "Ultimate Playground" campaign. CEO Caroline Beteta dishes on the pivot, her $150 million war chest, and how her team uses famous faces as brand ambassadors.
Covid screening is all the rage. But the point where all these trials and pilots materialize into something coherent, with the backing of governments, needs to arrive soon.
Greg O'Hara and Noam Gottesman will be shopping for a winner, but unlike early stage investors, they can hunt for a travel company with an extensive track record. In the midst of a global pandemic, this is not a done deal, but you can bet a deal will get done.
Kevin O’Malley has joined forces with the biggest agencies in a new lobbying group, but with the virus escalating, it's not guaranteed they'll be able to bend the ear of Washington.
Ninan Chacko's abrupt exit as CEO of Travel Leaders Group elicited "wows" across the travel industry when people heard the news. The reasons behind his departure, and what new strategy controlling shareholder Certares Management has in mind is mere speculation for now.
The adage that U.S. presidential election years are bad for business may or may not hold true for 2020. Savvy travel advisors, however, may want to put extra effort into keeping clients confident and enthusiastic about upcoming travel plans.
There hasn’t been much backlash after Carnival Corp. copped a guilty plea and a $20 million fine for polluting the ocean, but some smaller cruise operators are pushing their green credentials in the hope of differentiating themselves.