First read is on us.

Subscribe today to keep up with the latest travel industry news.

Asia Is Poised to Lead Travel’s Recovery in 2024


Skift Take

Today's podcast looks at Asia's growth in 2024, Frontier's biz class beliefs, and Royal Caribbean's answer to Vegas and Orlando.
Series: Skift Daily Briefing

Skift Daily Briefing Podcast

Listen to the day’s top travel stories in under four minutes every weekday.

Presented by Criteo.

Good morning from Skift. It’s Friday, February 2. Here’s what you need to know about the business of travel today.

Listen Now

🎧 Subscribe

Apple Podcasts | Spotify | Overcast | Google Podcasts | Amazon Podcasts

Episode Notes

Skift Research has published its Global Travel Outlook 2024, which sees Asia leading the travel industry’s growth while Europe’s travel boom will likely slow down.

The forecast shows Asia Pacific growing 20% over 2023. Research Analyst Saniya Zanpure writes the region has gotten a big boost from China easing its strict Covid-era regulations in January 2023. Meanwhile, Europe’s travel revenue is projected to register only a 5% increase from last year, with Zanpure noting that Europe faces challenges such as inflation and climate-related concerns. 

Next, Frontier Airlines announced on Thursday that it’s launching a business fare as part of its strategy to attract corporate travelers, writes Airlines Reporter Meghna Maharishi. 

Frontier said that “BizFare” would enable businesses to save on corporate travel expenses. The ticket would be available through a company’s global distribution channel. Maharishi added the new fare could help Frontier cater to travelers that wouldn’t normally fly with an ultra-low-cost carrier for business trips. 

Finally, Royal Caribbean believes the new Icon of the Seas, the world’s largest cruise ship, will help the company better compete against destinations like Las Vegas and Orlando for family vacations, writes Global Tourism Reporter Dawit Habtemariam.

Royal Caribbean Group CEO Jason Liberty said during the company’s fourth-quarter earnings call that it can hold its own against longtime popular tourist destinations. The $2 billion, 20-floor ship contains eight different sections, each with a different experience for guests. Liberty added Royal Caribbean plans to innovate further to reduce the value gap between the company and land-based vacations.  

Up Next

Business Travel

The State of Corporate Travel and Expense 2025

A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored
Tourism

How Two Little Letters Made Anguilla into a Hidden Caribbean Goldmine

Anguilla is a small island with a big secret. It owns one of the most lucrative pieces of digital real estate in the world: the .ai domain. Now that ChatGPT brought artificial intelligence mainstream, it holds the potential to transform the island's tourism economy – and its future.
Tourism

Remote Year Collapse: What We Know

Remote Year said it was closing, upsetting many customers who had paid for future trips as digital nomads. Two CEOs are pointing fingers at each other. It's the vendors in emerging markets who will likely be hurt most.