Sojern Lays Off 20% of Staff to ‘Reduce Expenses’
Photo Credit: Pictured: Sojern CEO Mark Rabe at the Skift Global Forum in 2018. Skift
Skift Take
This is the third travel tech company that has completed a layoff in the past month.
Sojern, the digital marketing platform for travel companies, confirmed that about 20% of its staff were laid off last week.
Teesta Raha, spokesperson for Sojern, said in an emailed statement that the layoffs were primarily associated with the company’s legacy offerings, as the company focuses investment on newer technologies.
Sojern’s primary business is an AI-powered platform that uses customer data to help hotels and other travel companies make more informed marketing decisions and drive direct
