Articles tagged “sojern”

Sponsored
Skift Megatrends Webinar: Everything Is Converging in Hospitality

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Sojern + Skift

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

6 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

6 months ago

Sponsored
Personalization in Travel Marketing: Moving Beyond the Buzzword

Personalization in Travel Marketing: Moving Beyond the Buzzword

Sojern + Skift

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

7 months ago

Sojern Raises $120 Million to Fund Travel Tech Expansion

Sojern Raises $120 Million to Fund Travel Tech Expansion

Sean O'Neill, Skift

Travel startups are receiving remarkable investor interest this year, suggesting a bit of irrational exuberance. But in Sojern's case, fundraising can be seen as recognition of a company that's taken years to build consistent, profitable growth. Its tools could be scaled up to address a multi-billion-dollar market.

9 months ago

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Sean O'Neill, Skift

Amazon founder Jeff Bezos is the most interesting man in the world. Well, not really, but Sojern CEO Mark Rabe thinks Amazon's developing digital advertising business is the most interesting trend he's tracking. He could be right.

12 months ago

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sean O'Neill, Skift

Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

2 years ago

Analysis Shows Drop in Short-Term Airline Bookings to Europe After Brussels Attack

Analysis Shows Drop in Short-Term Airline Bookings to Europe After Brussels Attack

Andrew Sheivachman, Skift

More evidence that terrorism is directly impacting travel in Europe.

3 years ago

6 Charts Showing Latin American Travelers’ Search and Booking Behaviors

6 Charts Showing Latin American Travelers’ Search and Booking Behaviors

Dan Peltier, Skift

Last-minute bookings aren't popular everywhere, and Latin America is the perfect template for brands to look at to figure out how to sell to travelers the right way as they plan and search for trips over time.

4 years ago

20 Charts Showing Surprising Trends in Global Last-Minute Travel

20 Charts Showing Surprising Trends in Global Last-Minute Travel

Dan Peltier, Skift

What travelers search for and what they actually book are horses of different colors and these insights highlight exactly how that plays out around the world.

4 years ago

Current U.S. Interest in Cuba Travel Is a Trickle Rather Than a Wave

Current U.S. Interest in Cuba Travel Is a Trickle Rather Than a Wave

Dan Peltier, Skift

No surprises here: there's still American interest in Cuba and U.S. travelers will begin trickling into the island more than ever before, but it doesn't look like we'll see the pressure hose turned on any time soon.

4 years ago

European Business Travelers Booked Flights Last-Minute More Than Americans During the Holidays

European Business Travelers Booked Flights Last-Minute More Than Americans During the Holidays

Dan Peltier, Skift

Europeans' propensity to book last-minute flights more frequently that U.S. road warriors has more to do with the flight-marketing tactics of Ryanair and EasyJet than it has to do with mobile adoption.

5 years ago

Ad Tech Is Driving One-to-One Marketing in Travel Booking

Ad Tech Is Driving One-to-One Marketing in Travel Booking

James O'Brien, Skift

It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.

5 years ago