Articles tagged “sojern”

Tourism

Middle East Set to Be One of the Fastest-Growing Airline Markets

As "record aircraft deliveries" make headlines in the Middle East and India market, the current supply chain constraints leave us wondering if the aircraft makers would be able to keep pace with the demand.

Peden Doma Bhutia | 3 months ago

Middle East Set to Be One of the Fastest-Growing Airline Markets

News Blog

Ad Software Company Clinch Expands Into Travel Industry Via Sojern Tie-Up

A company that helps advertisers streamline modern ad campaigns is moving further into the travel industry through a new partnership.  Clinch, headquartered in New York City, said this week that it had started a “new relationship” with Nebraska-based Sojern.  Clinch’s so-called “flight control” software suite is meant to help advertisers more easily build data-driven, personalized ad…

Justin Dawes | 8 months ago
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Hotels

Skift Future of Lodging Forum Video: Increasing Hotel Revenue with Always-On Marketing

In this video from Skift Future of Lodging Forum 2022, we hear from Noreen Henry, chief revenue officer, Sojern, about how an always-on digital marketing approach driven by smart data can help capitalize on the latest traveler behavior and trends.

Sojern + Skift | 1 year ago

Skift Future of Lodging Forum Video: Increasing Hotel Revenue with Always-On Marketing

Media and PR

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.

Sean O'Neill, Skift | 2 years ago

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025
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Media and PR

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.

Sojern + Skift | 2 years ago

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

Airlines

The Week That U.S. Travel Started Its Recovery, by the Numbers

Travel companies owe a lot to Moderna, Pfizer, and Johnson & Johnson. The acceleration of vaccine distribution jolted the U.S. travel industry out of its winter travel slump and built major strength heading into warmer months. Check out the numbers in just the last five days.

Cameron Sperance and Sean O'Neill, Skift | 2 years ago

The Week That U.S. Travel Started Its Recovery, by the Numbers

Online Travel

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.

Sean O'Neill, Skift | 3 years ago

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On
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SkiftX

Skift Trend Report: Co-Op Marketing for Destinations

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.

Sojern + Skift | 3 years ago

Skift Trend Report: Co-Op Marketing for Destinations

Online Travel

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

Sean O'Neill, Skift | 3 years ago

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Tourism

Asian Metasearch Reimagines a New Future

The future of travel metasearches in Asia is being tested. Who will be left standing and who will become roadkill?

Raini Hamdi, Skift | 4 years ago

Asian Metasearch Reimagines a New Future