Articles tagged “sojern”

Asian Metasearch Reimagines a New Future

Asian Metasearch Reimagines a New Future

Raini Hamdi, Skift

The future of travel metasearches in Asia is being tested. Who will be left standing and who will become roadkill?

4 months ago

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Raini Hamdi, Skift

Asia-Pacific advertisers spend more than half of their budgets on digital marketing, the highest compared to other regions, according to a Sojern survey. It’s why the company is pouring more resources into Asia.

5 months ago

Skiftx Original
Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

SkiftX

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

5 months ago

Sponsored
New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Sojern + Skift

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

6 months ago

Sponsored
Skift Megatrends Webinar: Everything Is Converging in Hospitality

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Sojern + Skift

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

12 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

1 year ago

Sponsored
Personalization in Travel Marketing: Moving Beyond the Buzzword

Personalization in Travel Marketing: Moving Beyond the Buzzword

Sojern + Skift

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

1 year ago

Sojern Raises $120 Million to Fund Travel Tech Expansion

Sojern Raises $120 Million to Fund Travel Tech Expansion

Sean O'Neill, Skift

Travel startups are receiving remarkable investor interest this year, suggesting a bit of irrational exuberance. But in Sojern's case, fundraising can be seen as recognition of a company that's taken years to build consistent, profitable growth. Its tools could be scaled up to address a multi-billion-dollar market.

1 year ago

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Sean O'Neill, Skift

Amazon founder Jeff Bezos is the most interesting man in the world. Well, not really, but Sojern CEO Mark Rabe thinks Amazon's developing digital advertising business is the most interesting trend he's tracking. He could be right.

1 year ago

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sean O'Neill, Skift

Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

2 years ago

Analysis Shows Drop in Short-Term Airline Bookings to Europe After Brussels Attack

Analysis Shows Drop in Short-Term Airline Bookings to Europe After Brussels Attack

Andrew Sheivachman, Skift

More evidence that terrorism is directly impacting travel in Europe.

4 years ago

6 Charts Showing Latin American Travelers’ Search and Booking Behaviors

6 Charts Showing Latin American Travelers’ Search and Booking Behaviors

Dan Peltier, Skift

Last-minute bookings aren't popular everywhere, and Latin America is the perfect template for brands to look at to figure out how to sell to travelers the right way as they plan and search for trips over time.

4 years ago