Articles tagged “sojern”

News Blog

Ad Software Company Clinch Expands Into Travel Industry Via Sojern Tie-Up

A company that helps advertisers streamline modern ad campaigns is moving further into the travel industry through a new partnership.  Clinch, headquartered in New York City, said this week that it had started a “new relationship” with Nebraska-based Sojern.  Clinch’s so-called “flight control” software suite is meant to help advertisers more easily build data-driven, personalized ad…

Media and PR

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

Airlines

The Week That U.S. Travel Started Its Recovery, by the Numbers

Travel companies owe a lot to Moderna, Pfizer, and Johnson & Johnson. The acceleration of vaccine distribution jolted the U.S. travel industry out of its winter travel slump and built major strength heading into warmer months. Check out the numbers in just the last five days.

The Week That U.S. Travel Started Its Recovery, by the Numbers

Online Travel

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Online Travel

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Tourism

Asian Metasearch Reimagines a New Future

The future of travel metasearches in Asia is being tested. Who will be left standing and who will become roadkill?

Asian Metasearch Reimagines a New Future

Tourism

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Asia-Pacific advertisers spend more than half of their budgets on digital marketing, the highest compared to other regions, according to a Sojern survey. It’s why the company is pouring more resources into Asia.

Sojern Steps Up Asia Presence as Travel Marketers Boost Digital Spending

Online Travel

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Online Travel

Travel Marketers to Favor Facebook and Instagram in 2019

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

Travel Marketers to Favor Facebook and Instagram in 2019

Online Travel

Sojern Raises $120 Million to Fund Travel Tech Expansion

Travel startups are receiving remarkable investor interest this year, suggesting a bit of irrational exuberance. But in Sojern's case, fundraising can be seen as recognition of a company that's taken years to build consistent, profitable growth. Its tools could be scaled up to address a multi-billion-dollar market.

Sojern Raises $120 Million to Fund Travel Tech Expansion