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Online Travel
The short-term rental sector is growing, but property managers have been having a hard time as supply has outpaced demand.
Justin Dawes | 4 months ago
Travel Technology
This is the third travel tech company that has completed a layoff in the past month.
Reliable, accessible guest data is like gold for hotels interested in the next generation of customer service. More deals that can capitalize on that are likely on the way.
Justin Dawes | 10 months ago
Tourism
As "record aircraft deliveries" make headlines in the Middle East and India market, the current supply chain constraints leave us wondering if the aircraft makers would be able to keep pace with the demand.
Peden Doma Bhutia | 1 year ago
News Blog
A company that helps advertisers streamline modern ad campaigns is moving further into the travel industry through a new partnership. Clinch, headquartered in New York City, said this week that it had started a “new relationship” with Nebraska-based Sojern. Clinch’s so-called “flight control” software suite is meant to help advertisers more easily build data-driven, personalized ad…
Justin Dawes | 2 years ago
Hotels
In this video from Skift Future of Lodging Forum 2022, we hear from Noreen Henry, chief revenue officer, Sojern, about how an always-on digital marketing approach driven by smart data can help capitalize on the latest traveler behavior and trends.
Sojern + Skift | 2 years ago
Media and PR
A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.
Sean O'Neill, Skift | 3 years ago
The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.
Sojern + Skift | 3 years ago
Airlines
Travel companies owe a lot to Moderna, Pfizer, and Johnson & Johnson. The acceleration of vaccine distribution jolted the U.S. travel industry out of its winter travel slump and built major strength heading into warmer months. Check out the numbers in just the last five days.
Cameron Sperance and Sean O'Neill, Skift | 3 years ago
Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.
