Articles tagged “sojern”

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business

Sean O'Neill, Skift

Amazon founder Jeff Bezos is the most interesting man in the world. Well, not really, but Sojern CEO Mark Rabe thinks Amazon's developing digital advertising business is the most interesting trend he's tracking. He could be right.

4 weeks ago

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Sean O'Neill, Skift

Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

10 months ago

Analysis Shows Drop in Short-Term Airline Bookings to Europe After Brussels Attack

Analysis Shows Drop in Short-Term Airline Bookings to Europe After Brussels Attack

Andrew Sheivachman, Skift

More evidence that terrorism is directly impacting travel in Europe.

2 years ago

6 Charts Showing Latin American Travelers’ Search and Booking Behaviors

6 Charts Showing Latin American Travelers’ Search and Booking Behaviors

Dan Peltier, Skift

Last-minute bookings aren't popular everywhere, and Latin America is the perfect template for brands to look at to figure out how to sell to travelers the right way as they plan and search for trips over time.

3 years ago

20 Charts Showing Surprising Trends in Global Last-Minute Travel

20 Charts Showing Surprising Trends in Global Last-Minute Travel

Dan Peltier, Skift

What travelers search for and what they actually book are horses of different colors and these insights highlight exactly how that plays out around the world.

3 years ago

Current U.S. Interest in Cuba Travel Is a Trickle Rather Than a Wave

Current U.S. Interest in Cuba Travel Is a Trickle Rather Than a Wave

Dan Peltier, Skift

No surprises here: there's still American interest in Cuba and U.S. travelers will begin trickling into the island more than ever before, but it doesn't look like we'll see the pressure hose turned on any time soon.

4 years ago

European Business Travelers Booked Flights Last-Minute More Than Americans During the Holidays

European Business Travelers Booked Flights Last-Minute More Than Americans During the Holidays

Dan Peltier, Skift

Europeans' propensity to book last-minute flights more frequently that U.S. road warriors has more to do with the flight-marketing tactics of Ryanair and EasyJet than it has to do with mobile adoption.

4 years ago

Ad Tech Is Driving One-to-One Marketing in Travel Booking

Ad Tech Is Driving One-to-One Marketing in Travel Booking

James O'Brien, Skift

It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.

4 years ago

New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings

New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings

Rafat Ali, Skift

Advertising technology is driving a programmatic sea change in online bookings. To understand these changes, get the report.

4 years ago

How Fast Are Consumers Really Moving to Same-Day Hotel Bookings?

How Fast Are Consumers Really Moving to Same-Day Hotel Bookings?

Dennis Schaal, Skift

The majority of U.S. hotel bookers aren't booking on mobile, and don't book the day of their stay -- although things are trending in that direction. Travel marketers need to cater to the trend, but can't overlook the variety of consumer behaviors and devices in play.

5 years ago

The Top 31 Most Heavily Venture-Funded Startups In Travel

The Top 31 Most Heavily Venture-Funded Startups In Travel

Rafat Ali, Skift

The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.

5 years ago

Sojern Raises $10 Million in Series C Funding Round

Dennis Schaal, Skift

Sojern claims more than 500 travel industry customers, and it opened an EMEA office in London this year. So the company seemingly is in growth mode in a market with strong opportunities, but on the other hand Sojern is playing in a crowded space.

5 years ago