Europe's Travel Revival Appears to be Slow
Skift Take
The Skift Travel Health Index indicates a bright tourism outlook this summer. The latest June 2023 Highlights Report shows global travel performance outpacing 2019 levels by 4 percentage points. The index now stands at 104, gaining 1 point over the previous month.
All Regions Have Recovered
Although some regions appear to have slowed down over the last month, all regions covered have achieved full recovery to pre-pandemic levels.
| Regions | Jan-23 | Feb-23 | Mar-23 | Apr-23 | May-23 | Jun-23 | MoM Growth (abs) |
|---|---|---|---|---|---|---|---|
| Asia Pacific | 85 | 96 | 100 | 103 | 103 | 102 | -1 |
| Europe | 99 | 97 | 98 | 101 | 102 | 100 | -2 |
| Latin America | 110 | 108 | 111 | 113 | 109 | 110 | +1 |
| Middle East and Africa | 98 | 102 | 100 | 102 | 109 | 104 | -5 |
| North America | 102 | 101 | 98 | 99 | 102 | 108 | +6 |
Although Europe has rebounded, the region's travel revival remains sluggish, largely because of Russia.
The travel recovery has been fueled by high prices across the European lodging industry. However, 24% of European travelers worry about the overall rise in trip costs, while 17% are concerned with the economic situation and personal finances.
More analysis can be found in our June 2023 Highlights Report and on our Skift Travel Health Index data dashboard.
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