Articles tagged “skift travel health index”

As of April 2026, the index stands at 99. The East is gaining. The West is losing ground.

Travelers are not staying home, but they are changing destinations.

As of March 2026, the global travel industry is no longer moving in a predictable direction. Global travel demand across regions is diverging, dictated by the realities of geopolitics.

After years of rapid expansion, the travel industry is beginning to stabilize. While the world faces a period of uncertainty, the global appetite for meaningful experiences and the drive to explore ensures that travel remains a priority heading into 2026.

In 2025, travel matured from a post-pandemic sprint into a disciplined, value-driven market that prioritizes experiences and revenue quality over just driving volumes. As growth shifts Eastward and geopolitics redefine travel corridors, the industry’s success in 2026 will depend on its ability to remain tech-agile and price-resilient in a volatile world.

Global travel performance accelerated entering the final quarter of 2025, growing 3% year-on-year. The surge was driven by two major trends: a spike in car-rental demand, and the continued lead of the Asia-Pacific region.

Global travel maintains resilience at 1% annual growth, but operators must abandon traditional seasonality models and leverage flexible pricing to capture demand that is now more evenly distributed throughout the year.

The July 2025 Skift Travel Health Index shows the global travel industry remains resilient with a 1% growth. A key trend is the sustained strength of premium and business travel, which continues to grow and drive revenue despite broader economic uncertainties.

The Skift Travel Health Index reveals a period of balanced growth in global travel, despite challenges in the hotel sector.

In May 2025, Skift Travel Health Index, at 102, indicates a period of balanced growth in the global travel industry. While the hotel sector faces challenges and revised forecasts, the strong performance of vacation rentals and steady growth in other segments paint an optimistic picture for global travel.