Skift India Daily: Air India Turns to ChatGPT, Algorithmic Pricing for a Reboot
Photo Caption: Air India is shifting to algorithmic pricing to ensure higher revenue per flight. Aiel
Skift Take
Can the new artificial intelligence software’s travel recommendations be taken as gospel? Perhaps yes, but for now, let’s leverage the power of the human instead of the alternate human.
Air India has become the latest entrant to hop on to the bandwagon of ChatGPT. Doing away with an outdated manual pricing system, the airline announced recently that it would be shifting to an algorithm-based software for setting airfares to extract more revenue from each flight. Its modern revenue management software continuously anticipates where people want to visit and how much each flyer is willing to pay, rather than the old method of having one fare for each block of seats — thereby ensuring higher revenue per flight. The airline will reportedly use GPT4 — the latest version of the revolutionary chatbot — to improve the FAQ section, pilot briefings, and more. Speaking at an event recently Air India CEO Campbell Wilson said that the use of the chatbot will not be “gimmicky”, but will be to actually enhance the airline’s functions. Last month, Air India partnered with cloud-based software company Salesforce to transform its customer experience. In another wheel of
