Articles tagged “pata”

Bringing cricket superfans into the picture as "quality assurance ambassadors" makes total sense because these die-hard sports enthusiasts are the ones who'll be hitting the road to catch their favorite matches. It's like MakeMyTrip saying, "Let's cater to the people who are at the heart of the action."

Can the new artificial intelligence software’s travel recommendations be taken as gospel? Perhaps yes, but for now, let’s leverage the power of the human instead of the alternate human.

Even as it calls itself a nature-based emirate, Ras Al Khaimah is keen to earn the reputation of being a leading meetings, incentive, conference and event hub. The emirate is adopting a measured approach with a controlled pipeline of sustainable development to help strike a balance.

As travel moves to the next stage of recovery and resilience, investment will be key to unlock this phase. With sustainability as the key driver of choice, these investments will need to make local communities active stakeholders.

With Asian destinations learning to live with the virus, recovery doesn't seem as elusive. A new Pacific Asia Travel Association (PATA) report goes to great lengths to explore how that recovery could play out.

For Pacific Asia Travel Association CEO Liz Ortiguera, there's no sustained recovery for global tourism whilst billions lack vaccine access. Will her North American and European counterparts step up and join her call to push for vaccine equity?

Everyone wants to know when global travel will recover, but that is perhaps the wrong question. With the rise of the "travel bubble," the prospect of recovery is looking a lot more uneven. Who gets to welcome visitors first?

Of the several measures to bring arrivals back to pre-Easter bombing levels, a tireless Sri Lanka is asking online travel agencies to slash commissions. It might be better to ask them instead to do a free or at-cost campaign to drive bookings to the country.

It was mostly business as usual for Myanmar tourism at the Pacific Asia Travel Association's 2018 travel mart. With visitation to Myanmar declining from Europe, the Americas, and Africa, Myanmar is going after Chinese, Japanese, and Korean tourists. But so is almost everyone else.

Words as a means to define problems and trigger solutions are important. The label overtourism crystalizes a problem and serves as a call to action. We'd agree that a lack of capacity management is a big part of the problem, but the latter characterization hardly spurs the urgency the issue requires.