Oyo Hotels founder and Group CEO Ritesh Agarwal is pursuing "relative premiumization" by expanding its upmarket offerings like Townhouse Hotels in India and bringing brands like Sunday to the U.S. market.
Following the success of the inaugural event, Skift India Forum returns bigger and better in 2025 as we bring together industry leaders, visionaries, and innovators in the travel industry to…
DanCenter's success in India will serve as a test of Oyo’s ability to adapt a global brand to local market dynamics. If it works, expect more global vacation rental players to follow suit.
Oyo is ensuring it stays competitive in the growing spiritual tourism market, a sector that has caught the attention of major players like MakeMyTrip and proven to be a significant revenue driver for them.
Domestic demand in the form of weddings, business travel and MICE is leading to record occupancy levels in the Indian hotel industry. However, lack of foreign arrivals continues to be a sore spot.
Oyo’s new rule reflects a tricky balance between growing its business and meeting societal expectations. It might win local approval in some markets but could turn off younger, progressive travelers.
While luxury hotels in India are catering to increasing number of Indian travelers, the surge in demand for hostels indicates growth in all areas of travel.