Skift India Daily: Indians Turn to Metasearch Engines for Travel Bookings
Photo Credit: Metasearch engines have emerged as the leading channel for travel bookings post-Covid. Getty Images
Skift Take
Indian travel and aviation sectors have managed to rebound faster than expected and well beyond pre-pandemic levels. But how will travel and tourism leaders work to ensure sustained growth and profitability, remains to be seen.
Editor's Note: Happy Holi, everyone! We will not be publishing our newsletter on Wednesday, March 8, as our India team will be celebrating the Indian festival of colors — Holi.
Metasearch engines have emerged as the leading channel for travel bookings post-Covid, according to a travel trends report by Adara, a travel martech and data exchange platform. India-headquartered travel tech firm RateGain Travel Technologies has recently acquired Adara. Currently, the share of metasearch in bookings accounts for 80 percent of all bookings made, as per the Trends for Indian Travelers (Outbound) report. Thailand emerged as the most preferred destination post-pandemic, the report stated. Ever since it has eased travel norms, leisure travel from India to Thailand almost reached the pre-pandemic level, rising to 69 percent in 2023. Further findings reveal that the U.S. remains the top searched destination in India with an average share of 25 percent, followed by the United Ara
