2022 Archives

European airlines remain bullish on summer travel even with a war on the continent. But that's not to say risks don't exist, particularly the closer to the conflict that an airline flies.

Good morning from Skift. It's Thursday, March 31, in New York City. Here's what you need to know about the business of travel today.

Air France-KLM continues to lead on female leadership in the airline industry. Rail executive Marjan Rintel will become KLM's first female CEO when she succeeds outgoing Pieter Elbers in July.

We take the pulse of the "adtech" sector, look exclusively at its newest player, and find out how hoteliers and other travel suppliers are approaching online advertising at a time of acute labor shortages and regulatory changes.

Delta CEO Ed Bastian, who left the company briefly in 2005, loves to tell the story about why he quit. At the time, Delta was pursuing a discount strategy that he didn't like. Not long after he returned, Delta made aggressive moves for premium traffic, which has made it considerable money since with new efforts under way.

Airbnb at times has seemed to lean more toward the rights of guests than hosts while smaller rival Vrbo has done the opposite, tilting toward hosts at some junctures to the disadvantage of guests. Although a host land grab recruitment slugfest is under way, it makes sense to try to carve out a middle ground.

Listen now to a conversation with citizenM’s CEO at Skift Forum Europe in March 2022 in London.

Guests are following in the footsteps of those who’ve fled to the suburbs during the pandemic, taking advantage of features like more square footage, lower prices, and regional authenticity. The strategic move would be for more hoteliers to follow them there.

Even as a McKinsey report deciphers key trends in China’s tourism market this year, the million-dollar question of when the world will get to welcome back Chinese tourists remains largely unanswered. That means a new type of Chinese tourist is opting for deeper local culture experiences.

Good morning from Skift. It's Wednesday, March 30, in New York City. Here's what you need to know about the business of travel today.