Brian Sumers

Connect

Brian Sumers

Senior Aviation Business Editor

Recent Stories from Brian Sumers:

JetBlue Girds for Airline Hub War in Boston

JetBlue Girds for Airline Hub War in Boston

Brian Sumers, Skift

What choice does JetBlue have but to downplay its competitive problems in Boston? But this is not good for the airline. It was bad enough when JetBlue had to worry about new routes from Delta. Now American is joining the mix.

4 days ago

JetBlue Founder Finally Offers Details About His New Airline — Including Its Name

JetBlue Founder Finally Offers Details About His New Airline — Including Its Name

Brian Sumers, Skift

David Neeleman's new airline promises to have good service at competitive prices. That's his strategy at every airline, and it's commendable. But Neeleman is also planning to operate what is essentially two business models at once. Can he pull it off?

2 weeks ago

Spirit Airlines Shifts Growth Strategy From Adding New U.S. Cities

Spirit Airlines Shifts Growth Strategy From Adding New U.S. Cities

Brian Sumers, Skift

Spirit Airlines entered seven new markets last year. Don't look for that to happen again in 2020. The airline's network is reaching maturity.

2 weeks ago

How Airlines Are Relying More on Design Improvements to Make Flying Better

How Airlines Are Relying More on Design Improvements to Make Flying Better

Brian Sumers, Skift

Don't fault airlines for lack of innovation. It's a risky business that doesn't always reward companies that act boldly. Instead, take solace in knowing that airlines are embracing smaller innovations that could make travel better.

3 weeks ago

You May See Fewer Starbucks Coffee Shops at U.S. Airports: Here’s Why

You May See Fewer Starbucks Coffee Shops at U.S. Airports: Here’s Why

Brian Sumers, Skift

Airports are welcome to prefer local businesses, but they should also understand Starbucks has a loyal following and should remain in terminals. When it's 5 a.m., and you're at an unfamiliar airport and you just want your reliable coffee fix, Starbucks is often the best bet.

3 weeks ago

United, American, Delta Drop Flights to Mainland China After State Department Issues Guidance

United, American, Delta Drop Flights to Mainland China After State Department Issues Guidance

Brian Sumers, Skift

U.S. airlines had no choice. Their customers and their crew members do not want to go to China. Why should they fly empty planes there?

3 weeks ago

Alaska Air Catches Up on Carving Out New Revenues

Alaska Air Catches Up on Carving Out New Revenues

Brian Sumers, Skift

Customers may not like so-called segmentation in airplane cabins. But almost every U.S. airline is using it to boost revenues.

4 weeks ago

Southwest Learns to Adapt to 737 Max ‘Crisis’

Southwest Learns to Adapt to 737 Max ‘Crisis’

Brian Sumers, Skift

Southwest is concerned it is losing market share because of the Max grounding. That is likely true. But the Max is also forcing the airline to be more efficient about where it flies and when. That's probably helping boost unit revenue.

1 month ago

How Delta Plans to Best Its Record-Setting Year

How Delta Plans to Best Its Record-Setting Year

Brian Sumers, Skift

Airlines have been boom-and-bust businesses for as long as almost anyone can remember. But has Delta Air Lines cracked the secret code? Or is it just better at managing expectations?

1 month ago

Alaska Air Looks Beyond Discounting With New Creative Ways to Sell Fares

Alaska Air Looks Beyond Discounting With New Creative Ways to Sell Fares

Brian Sumers, Skift

At the typical airline, revenue managers take themselves very seriously. They don't like to do anything that could dilute their numbers. It's nice to see Alaska taking a fresh approach.

1 month ago

Why Delta’s Biggest Innovation Isn’t Flashy Tech: It’s Consistency

Why Delta’s Biggest Innovation Isn’t Flashy Tech: It’s Consistency

Brian Sumers, Skift

The technology is fun. But Delta's biggest strength is the consistency of its product.

2 months ago

United Gets Stingier With Customer Compensation for Flight Delays

United Gets Stingier With Customer Compensation for Flight Delays

Brian Sumers, Skift

United may argue it isn't tweaking its delay compensation scheme to save money. But we're betting this new policy will save some cash. Still, it probably won't bother customers too much. How many of them were expecting compensation anyway?

2 months ago